Here’s a scenario for an online business that provides information and is in existence to help other succeed in their online ecommerce objectives. You should know up front that the ultimate goal for the business is to get you to purchase their marketing plan.
Do they develop a flashy website with flash and animation? Do they flood the screen with video testimonials or podcasts? Do they pay a celebrity to provide a testimonial?
There is a quiet awakening in a form of marketing that is essentially low key, low budget and is essentially comprised of a single visitable page.
The page provides an audio greeting from the owner telling you briefly about the product and the potential success. You are then invited to read a singular page of information.
Once the visitor does this they have to make a choice. If the information is solid enough they will need to determine if they are interested enough to find out more. If they are then they will need to fill out a form on the single page website. That is the key that unlocks a world of information. This approach is a prime example of powerful list building strategies.
A site like this may be a prime candidate for web builder technology. The site is essentially simplified and does not require significant upkeep so the use of a site builder can be a cost effective and simple way to reach your online objectives.
The remaining functions of the website may be comprehensive or the information the guest needs may be managed through autoresponders. In other words when the door is unlocked you can help guide your visitor in the way that will best help them understand your marketing product the best.
Obviously this is a business-to-business scenario, but the process may have possibilities for business to customer applications as well.
I think one of the reasons this might be a smart approach to marketing is that you are not immersing your guest into a site that has so much information it can be intimidating to actually learn where to start.
This approach may result in fewer signups, but these individuals may be more motivated to learn more and perhaps share your message. You can help them by systematically dismantling your marketing system or product and bringing it to your customers in bite sized nuggets that are attractive and filling.
As a business owner you might look at passing along the information in either a webinar video stream or an ecourse that is sent to customers over a period of time by autoresponders.
Why do you think listening to books has become so popular? People seem to have less and less time to devote to something they feel is overwhelming. If you were to simply send out a manual in the mail with your information it may get lost and unused, but by creating attractive and helpful sections that are dispersed at strategic times you may find those same individuals learning significant amounts about your business and/or product.
There are many ways to develop your site and equally remarkable ways to build traffic. This article presents a case for a technique you may have never thought about before.
by: Scott Lindsay
About The Author
Scott Lindsay is a web developer and entrepreneur. Make your own website in just 5 minutes with HighPowerSites at: http://www.highpowersites.com or Build A Website at: http://www.buildagreatsite.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
http://www.articlecity.com
Thursday, April 24, 2008
Sunday, April 20, 2008
Are you making your mind to design a website, then how you choose a web design company?
Everyone knows that today is the age of internet. Every successful company knows that a web site is an essential marketing tool. Whether you're in the business of selling widgets, soliciting volunteers, or building your brand awareness, a carefully executed internet marketing plan can reap a tremendous return on your time and money.
Depending on your web design budget and you needs. The first thing you need to do is determine your goals and objectives. Specifically:
* Who is your target audience? * How will your target audience find your website? * What do you want them to do once they're there? * How will updates be made to the site? * What is your timeline? * What kind of return on investment do you expect from the site and how will you measure it?
Creating your web site can be a tricky process. Choosing the best Web Design Services for your site is extremely important. Now it's time to find the right web design company for your needs. Go to Google and search for web design firms and you will see how many results show. Start at the first web design result on work your way down. Examine the portfolio to see if there is anything equivalent to the web design layout you are imagining. You will be able to tell immediately if this web design firm is right for your company and its look and feel. Find out if they have the staff available to work on your entire web design needs and that they know the programming necessary to complete the job in a timely manner. Ask for references, a top end web design firm will be glad to offer up references on the web design work performed. Most web design references will be glad to talk to you about the quality job your potential web design company did on their web site.
When searching for a company, here are a few key questions to consider:
* Does the company's portfolio reflect the kind of aesthetic that you are looking for * Does the company work with clients in your industry? Have they previously created a site similar to what you want in scope and function? * Were they responsive to your query, or did it take them four days to return your call? Were they friendly and helpful and take time to find out about your company and your needs? * What kinds of guarantees do they offer for their products? What kind of support is available? Do they have a thorough testing process? What are the terms of the contract and who owns the final design, source code, and intellectual property? Now that you've found a couple of different companies, and have a couple of proposals in hand, you'll want to take some time to compare them carefully and check references. Call several of the company's clients and ask the following questions: * Did the company meet your goals and objectives? * Did they follow up after the launch, or disappear once the check was cashed? * Does the site function properly? * Are you happy with the design? * What does your target audience think of the design and functionality? * Did you get the return on investment that you were expecting?
Professional Web Design Services may cost more in the short term but you must Remember, when it comes to your business and your companies exposure on internet, so take your time to finding a good web design company. Your future may depend on it.
http://www.articleburn.com
Depending on your web design budget and you needs. The first thing you need to do is determine your goals and objectives. Specifically:
* Who is your target audience? * How will your target audience find your website? * What do you want them to do once they're there? * How will updates be made to the site? * What is your timeline? * What kind of return on investment do you expect from the site and how will you measure it?
Creating your web site can be a tricky process. Choosing the best Web Design Services for your site is extremely important. Now it's time to find the right web design company for your needs. Go to Google and search for web design firms and you will see how many results show. Start at the first web design result on work your way down. Examine the portfolio to see if there is anything equivalent to the web design layout you are imagining. You will be able to tell immediately if this web design firm is right for your company and its look and feel. Find out if they have the staff available to work on your entire web design needs and that they know the programming necessary to complete the job in a timely manner. Ask for references, a top end web design firm will be glad to offer up references on the web design work performed. Most web design references will be glad to talk to you about the quality job your potential web design company did on their web site.
When searching for a company, here are a few key questions to consider:
* Does the company's portfolio reflect the kind of aesthetic that you are looking for * Does the company work with clients in your industry? Have they previously created a site similar to what you want in scope and function? * Were they responsive to your query, or did it take them four days to return your call? Were they friendly and helpful and take time to find out about your company and your needs? * What kinds of guarantees do they offer for their products? What kind of support is available? Do they have a thorough testing process? What are the terms of the contract and who owns the final design, source code, and intellectual property? Now that you've found a couple of different companies, and have a couple of proposals in hand, you'll want to take some time to compare them carefully and check references. Call several of the company's clients and ask the following questions: * Did the company meet your goals and objectives? * Did they follow up after the launch, or disappear once the check was cashed? * Does the site function properly? * Are you happy with the design? * What does your target audience think of the design and functionality? * Did you get the return on investment that you were expecting?
Professional Web Design Services may cost more in the short term but you must Remember, when it comes to your business and your companies exposure on internet, so take your time to finding a good web design company. Your future may depend on it.
http://www.articleburn.com
Subscribe to:
Posts (Atom)