Enhance Web Page Behavior With Color And Graphics

People frequently ask me about the format and appearance of their web site. Should they include their logo? What about using color? How much? What kinds of graphics should they use? All the research and advice I've seen recommends using quality, understandable color and graphics, except for those rare situations where the visitor explicitly forbids it.

There are several factors that contribute to a good web site page layout, legibility of the font, use of white space. But, two of the more important tools you can use are color and graphics.

Be careful not to offend! Color is important in the success of any web page. However, colors mean different things to different cultures. If your business deals with several different cultures, be sure to research the importance of colors and their meanings. This includes the colors of fonts, graphics and borders.

Research indicates that using color and graphics can increase the reader's motivation up to 80%, increases comprehension up to 73%, and sells products and ideas 55% to 85% more effectively. The reason why this works, is that some people learn more easily through graphics than they do through words. Some people, however, are skimmers, and graphics are more likely to slow down the skimming process so that they absorb the content.

To better understand what color and graphics to use on your web pages, learn the behavior of your audience - the visitor. Human behavior, is always the result of one or more of five basic needs or motivating forces. This theory is that until a lower-ranking need is satisfied there is no desire to pursue a higher ranking need.

Below are the five human motivators, beginning with the basic or lowest ranked need and continuing to the highest.

Physiological needs - Include hunger, thirst, reproduction, shelter, clothing, air and rest.

Safety-security - The need for security, stability, dependence, protection, structure, order, law, tenure, pension and insurance.

Love-belonging - The need for belonging, acceptance, love, affection, family and group acceptance and friendship.

Self-esteem - The need for recognition, respect, achievement, responsibility, prestige, independence, attention, importance and appreciation.

Self-actualization - The need for satisfaction, the desire to achieve fulfillment through reaching self-set individual goals or aspirations.

The web page designer will do well to become familiar with this theory of human motivation because it stresses, once again that motivation is always an individual act. The most your web page message can hope to do is to present an appeal strong enough to stimulate action toward satisfying one of the basic human needs.

If there is one rule that will be most helpful in preparing effective web page design for advertising, it is this The message must put the desire of the potential customer before the advertiser's desire. Please read that one more time! The rule may sound like a simple one to follow, but frequently graphics and messages take the form of a plea for customers to respond and solve the advertiser's problem.

Think about color and graphics while you're outlining or organizing your web pages. Graphics that are thrown in as an afterthought typically look like afterthoughts. By following these tips, your web site will be more colorful, more interesting, and will have more impact.


by: Chris Boaze
http://www.webdevelopmenttechnology.com
http://www.articlecity.com/

Building Dynamic, SEO Optimzed Websites The Easy Way

Tired of spending, hours, days, weeks or months building a website, only to see a small return for it? Yeah, maybe you do it because you love your subject and want to share it with others. But wouldn't it be nice if you made some money from it, even if only to cover hosting fees?

Building a quality website can take a huge amount of time and many people are frustrated at the low levels of money they earn from Adsense ads placed on their pages. That can be down to something as simple as the placement of those ads on the page.

But there is another approach...

Instead of putting all your time into one website, why not put a small amount of time into many websites and start building a Virtual Real Estate Empire. Now each website might only earn between $0.10 and $0.50 per day, but if you had 10 websites, you'd be getting $1 - $5 per day. With a 100 sites, you'd get $10 - $50 per day.

You see, Adsense is a numbers game...

The more websites you have, the more meney you make. All those little amounts combine into one big monthly check. But how do you go about building multiple sites? Well, one thing you can do is buy those Adsense website templates you see all over the internet. Or you can go one stage further and buy complete website packages in a box, but there are problems with these:

- Most look very cheap

- You have to modify them to suit your content and tailor them to your affiliate promotions

- If any content is provided, it's static, unchanging, and the search engine spiders, along with visitors will get bored looking at it

- And, most importantly, 100s if not 1,000s of others are using exactly the same templates and content

That hardly leads to a dynamic, unique website. Google hates duplicate content and you don't stand a chance of being remotely unique in a sea of sameness unless you start individualising your sites. And, guess what? You're back to square one, putting a lot of time into each site to make it different.

But there is a solution...

What if you knew there was a piece of software that would create dynamic, unique websites, optimized for Adsense, customizable as you need with options for adding other affiliate revenue streams, and you could create such a website with the click of a button?...


by: Gary Nugent
http://www.sitebuilderelite.com
http://www.articlecity.com